Zürich Tourismus
The advertising for the Tourism-Destination Zurich (Switzerland) and especially its official website www.zuerich.com in Co-Operation with Deutsche Bahn (German Railways) was distributed in the runner’s bags of JP Morgan Chase Corporate Challenge Run in Frankfurt (Germany) to all participants. In the wrapping of freshMAXX® a card was inserted on which an individual code was printed. This code served to participate in a raffle and could be entered on a micro site where all participants could on the spot find out, if they had won. The first prize was a trip to Zurich. Approx. 70,000 people did participate in Europe’s leading Corporate Run, almost 50 per cent –34,273 people –did visit the website within a couple of days after the run. More than 3,100 people did register so that those addresses could be used for further marketing and mailing purposes. This Campaign was applied at several other runs in Germany with the same results. This Campaign was applied at several other runs in Germany with the same results. |
